Formed in London in 1964 by Ray and Dave Davies, other members came and go, but the group hit the 70s music scene still running. The first album in the 70s was " Lola Versus Powerman And The Moneygoaround
,Part One" an album that takes a satirical look at the music industry ,and two massive hits came from it the first we will play is the famous "Lola".
The second song from from The Kinks album was "Apeman" in which Ray writes about being fed up with the so called modern world, and wants to go back, maybe a little too far
.The single was a 70s music fun record.
Band member Peter Quaife left, and was replaced by John Dalton, and after a five year ban in the US to perform, this was the year it was lifted.
By the end of 1971, The Kinks had secured a five-album deal with RCA
In 1973, Ray Davies composed a full-blown rock opera called Preservation. When the first installment of the opera finally appeared in late 1973, it was harshly criticized and given a cold reception from the public. Act 2 appeared in the summer of 1974; the sequel received worse treatment than its predecessor. Davies began another musical, Starmaker, for the BBC; the project eventually metamorphosed into Soap Opera, which was released in the spring of 1975. Soap Opera was a more commercially successful record than its predecessor. In 1976, the Kinks recorded Davies' third straight rock opera, Schoolboys in Disgrace, which rocked harder than any album they released on RCA.
Even though punk rockers like the Jam and the Pretenders were covering Kinks songs in the late '70s, the group was becoming more blatantly commercial with each release, culminating in the heavy rock of Low Budget (1979), which became the group's biggest American success, peaking at number 11.